Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Brought to you by LinkedIn and PayPal co-founder Reid Hoffman with co-author and instructor Chris Yen, Blitzscaling is a lesson in strategy, tactics, and history of what the authors describe as “blitzscaling”. Blitzscaling is not just “scaling” it is such rapid scaling of a business or endeavor that much risk is taken, many lessons are learned in the process, and that not all market situations are suitable or call for blitzscaling. Learning from recent startup unicorns like AirBnb, Alibaba, Uber, Twitter, Facebook, and others, the authors capture what it takes to blitzscale but also what are the key conditions under which a blitzscaling strategy will be key to quickly dominating a market. I recommend this book for startups, entrepreneurs, but also Industrial Engineers looking for a somewhat technical but more strategic and broad picture of the contrasts between rapid scaling and the pursuits of repeatable, stable processes. I’ve enjoyed the book thoroughly!