The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
This book is a classic of marketing and is recommend often among entrepreneurs and successful CEO’s alike. This book is compact and easily distilled to your particular situation. I found it VERY helpful to understand marketing in general but also as a lesson in organizational change as well. While it might not seem useful internally to an organization, this book is fundamentally about individual and group psychology, choice theory, influence, and customer satisfaction. When viewed from those angles these 22 Laws become VERY useful to a much broader audience. I recommend this book for leaders and managers, marketers, industry and market analysts, entrepreneurs, and startups.