Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
Small Giants is a great expose on a variety of companies, spanning several industries that represent a larger set of companies out there that, if they so desired, could grow quite large and focus on profitability as a big driver of that growth. However, these companies choose to stay “small” by many standards, focusing on excellence, customer experience, and employee satisfaction as key elements of their business models. I found it inspiring and a great contrast to much of the literature in the business world today about either startups that scaled up to multi-billion dollar companies or those companies that have survived for decades. This book is choc full of interviews, examinations, and explanations of the principles and practices at the heart of these organizations. Any entrepreneur, leader, manager, or employee seeking to expand their view of alternative organizations to work for would benefit from reading this book.