Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm is a fundamental business and technology classic. Timeless in its analysis and understanding of human and societal change and adoption, this book will layout out the core elements of product marketing but also change management in general. This book has proven and well researched strategies to create massive adoption curves for new products, services, and organizational change. I recommend this book for technologists, product developers, marketers, and change agents.